This FormActions™ shows you how to use the tools of the marketing procurement to better understand your market, analyze the internal needs and identify the best suppliers. It focuses on the collection and interpretation of data, the segmentation of the families of purchases, the study of trends and the construction of strategies sourcing effective. You will learn how to choose the sources of supply to the most relevant, anticipate market changes and to enhance the ability of your business to buy, at the right cost, at the right time and with the right partners.